Best AI-Driven Digital Marketing & SEO in Surat
Become a growth hacker.
Learn SEO, Social Media Marketing, and Google Ads integrated with AI for rapid content creation and lead generation.
Master the digital tools needed to dominate online markets.
Duration: 4 Months
Course Curriculum
Module 1: Marketing Fundamentals & Market Research
- Traditional vs. Digital: The core shift in consumer buying behavior.
- The Marketing Funnel: Architecting the Awareness, Consideration, Conversion, and Retention phases.
- AI-Assisted Buyer Personas: Using ChatGPT to define target audience demographics and psychographics.
Module 2: WordPress Website & Landing Page Design
- Web Environment Setup: Understanding Domains, Premium Shared/Cloud Hosting, and SSL installation.
- WordPress Architecture: Deep dive into dashboards, themes (Astra), and essential plugins.
- Elementor Page Builder: Designing responsive, professional business and e-commerce websites.
- Conversion Rate Optimization (CRO): Building landing pages with optimized Headlines, CTAs, Lead Forms, and Trust Badges.
Module 3: Advanced SEO (Organic Search Mastery)
- Keyword Intelligence: Keyword intent analysis using Semrush, Ahrefs, and Google Keyword Planner and Answer the Public.
- On-Page SEO Execution: Optimizing Meta tags, URL architecture, H-tags, and semantic content clustering.
- Technical SEO & Core Web Vitals: Setting up XML sitemaps, robots.txt, canonicalization, and mobile usability optimization.
- Off-Page & Local SEO: White-hat link-building strategies and setting up a fully optimized Google Business Profile (Local SEO)
- Modern Search Engine Eras: Optimizing content for AI-driven engines
Module 4: Google Analytics 4 (GA4) & Tracking Tools
- Google Search Console (GSC): Setting up GSC to monitor indexing, crawl errors, and organic keyword rankings.
- Google Tag Manager (GTM): Setting up tags, triggers, and tracking variables without custom backend code.
- GA4 Setup & Reporting: Building custom exploration dashboards, tracking traffic acquisition channels, user behaviors, and custom conversion goals.
Module 5: Organic Social Media & Content Engineering
- Algorithm Deconstruction: Understanding how Facebook, Instagram, YouTube, and LinkedIn algorithms prioritize content.
- AI Graphic & Video Design: Designing professional marketing collaterals using Canva, and using Gen-AI tools for short-form video scripting (Reels/Shorts).
- Content Planning: Designing monthly editorial content calendars and managing brand pillars.
Module 6: Advanced Meta Advertising (Facebook & Instagram Ads)
- Meta Business Suite Architecture: Setting up Business Manager, Ad Accounts, Page Access, and multi-user permissions.
- Ad Objective Strategy: Deploying Campaign budgets based on objectives (Brand Awareness, Lead Generation, Instant Forms, and Direct WhatsApp Conversions).
- Advanced Audience Injection: Crafting Core Audiences, Custom Audiences (via website visitors/customer lists), and Lookalike Audiences.
- The Meta Pixel: Setting up conversion events and executing high-ROI dynamic retargeting funnels.
- Budget Metrics Optimization: Mastering KPI tracking—interpreting CPC, CTR, CPM, CPA, and Return on Ad Spend (ROAS).
Module 7: Performance Advertising (Google Ads Mastery)
- The Paid Auction Ecosystem: Decoding Google Ad Rank, Quality Score metrics, and Maximize Conversions bidding models.
- Google Search Ads: Building phrase-match and exact-match campaign structures with optimized negative keyword matrices.
- Display, Video, & Shopping Campaigns: Launching YouTube video ad sequences and Google Merchant Center Product Shopping setups.
- Performance Max (PMax) Campaigns: Leveraging Google's machine learning asset groups for cross-channel automated scaling.
Module 8: Marketing Automation, E-Commerce, & B2B Funnels
- Email Marketing Automation: Building automated email welcome and newsletters using Mailchimp.
- Shopify E-Commerce Foundations: Setting up retail product catalogs, optimization strategies, and abandoned cart recovery systems.
Module 9: Agency Skills, Freelancing, & Placement Roadmap
- International Client Acquisition: Optimizing profiles on Upwork, Fiverr, and LinkedIn to attract high-ticket retainer clients.
- Agency Documentation: Drafting client-facing marketing proposals, pitches, non-disclosure agreements, and monthly KPI reporting frameworks.
- Interview Drill-Down: Advanced resume optimization via AI tools, building a digital live portfolio, and mock interviews for corporate agency entry.
Why Choose Extrabits for AI-Driven Digital Marketing & SEO Training?
At Extrabits Academy, we provide the best AI-Driven Digital Marketing & SEO course in Surat, offering more than just theory — we provide an opportunity to enhance your career with practical knowledge and live project experience.
Gain insights from professionals with years of real-world experience.
Work on live projects and build a portfolio that stands out.
Choose from weekend or weekday batches to suit your schedule.
Master core concepts and advanced techniques in modern technology.
Apply your skills to solve real business problems through case studies.
Earn a recognized certificate to boost your career opportunities.
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